Is Your Content Optimization Strategy Making Google Laugh?


Not “ha-ha” funny – more like “what were they thinking?” funny. If Google had a sense of humor, some content strategies would be comedy gold.

The Comedy Club of Content Mistakes

  • The Keyword Stuffing Stand-up: “SEO, SEO services, best SEO, SEO company…” (Google’s not laughing)
  • The Thin Content One-liner: 200 words trying to rank for competitive terms (That’s the joke)
  • The Duplicate Content Impressionist: Same content, different URLs (Google’s seen this act before)

Writing Content That Gets Genuine Laughs (and Rankings)

  1. Setup (Introduction): Hook them with a problem they relate to
  2. Build (Body): Layer in valuable information with personality
  3. Punchline (Conclusion): Deliver actionable takeaways they’ll remember
  4. Callback (Internal Links): Reference your greatest hits

Make Google smile with content that’s genuinely helpful, not accidentally hilarious. Because the only thing worse than bad SEO is SEO that thinks it’s good.