ROYGBIV isn’t just for remembering rainbow colors – it’s your new keyword clustering strategy. Seven colors, seven keyword categories. Coincidence? We think not.

The Rainbow Keyword Method

• Red (High Priority): Your money keywords – hot, urgent, and impossible to ignore
• Orange (Commercial Intent): “Buy,” “Best,” “Review” – the sunset of purchasing decisions
• Yellow (Informational): Bright, helpful content that answers “how” and “why”
• Green (Long-tail): Natural, organic phrases that grow your traffic garden
• Blue (Brand Terms): Cool, calm, and uniquely yours
• Indigo (Local SEO): Deep, location-specific terms for nearby searchers
• Violet (Semantic Variations): The subtle shades of meaning Google loves

Pro tip: A balanced keyword strategy uses all colors of the spectrum. Too much red makes your site look aggressive. Too much violet makes it invisible. Aim for that perfect rainbow balance.